From Coffee Beans to the Dream of “Just Add Water”
Not everyone knows that instant coffee—the convenient drink we enjoy every day—actually has a history that stretches back more than a century.
From freshly roasted coffee beans with an irresistible aroma, people have always looked for ways to preserve that flavor in a small, easy-to-dissolve form that could be enjoyed anytime, anywhere.
The idea first appeared in 1881, when a French chemist discovered a method to extract coffee into a dry powder. However, it wasn’t until 1938 that Nestlé brought instant coffee closer to consumers with the launch of Nescafé.
Since then, coffee culture has entered a new era—faster, more convenient, yet still full of emotion.
The Global Journey of Instant Coffee
During World War I and II, instant coffee began to gain massive popularity when the U.S. Army used it as part of soldiers’ rations. Thanks to its long shelf life, easy storage, and quick preparation, instant coffee became an essential source of energy on the battlefield.
From there, it spread across the globe and became a symbol of modern, fast-paced lifestyles.
By the 1950s, instant coffee had firmly established its place in daily routines. Americans, Japanese, and Europeans embraced this “brew-in-seconds” beverage as part of their culture.
But in Vietnam—where the tradition of brewing phin coffee runs deep—instant coffee needs to deliver more than convenience. It must carry authentic flavor, quality, and emotion.
That’s exactly what UFO Coffee stands for: not just speed and convenience, but the soul of Vietnamese coffee in every cup.
UFO Coffee—The Next Step in Vietnam’s Instant Coffee Evolution
In the early days, instant coffee was often criticized for being “weak and flavorless” compared to freshly brewed coffee. But UFO Coffee has completely changed that perception.
Using advanced cold-brew extraction and freeze-drying technology, UFO Coffee preserves the coffee’s natural aroma and authentic flavor—from its rich scent to the smooth bitterness and subtle sweetness of Vietnamese coffee beans.
UFO Coffee is made from 100% pure coffee beans, carefully selected from Vietnam’s most famous coffee regions, lands blessed with ideal soil and climate for robust, aromatic Robusta and smooth Arabica beans.
Why UFO Coffee Tastes Just Like Freshly Brewed Phin Coffee
The secret lies in freeze-dried technology—one of the most advanced methods today.
Unlike traditional spray-drying, freeze-drying preserves the coffee’s natural oils and full aroma, ensuring that each sip feels like a freshly brewed cup.
Whether it’s Black Coffee, Milk Coffee, or Salt Coffee, UFO Coffee captures the authentic Vietnamese taste—bold, aromatic, and perfectly balanced.
Fun Facts About Instant Coffee
Fun Facts About Instant Coffee
And perhaps, the name UFO Coffee—inspired by “energy from the universe”—is a playful reminder that coffee can indeed travel beyond Earth, spreading Vietnamese flavor to every corner of the world.
From “Instant Cups” to Slow Moments with UFO Coffee
Modern life is busy, but with just one pack of UFO Coffee, you can take a moment to slow down.
One minute to brew—five minutes to savor—enough to recharge, refocus, and reawaken your creativity.
UFO Coffee isn’t just instant coffee—it’s a lifestyle choice: convenient, refined, and deeply Vietnamese.
Conclusion: A Long History, A Timeless Flavor
From early experiments more than a century ago to the modern innovations of today, instant coffee has become an inseparable part of our daily lives.
And now, UFO Coffee continues that legacy—combining Vietnamese coffee excellence, modern technology, and a mission to spread positive energy with every sip.
Try UFO Coffee today—and taste the difference between “instant coffee” and “authentically Vietnamese coffee.”
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