Coffee – A Global Culture

Coffee is more than just a drink to keep us awake; it’s a cultural symbol in many countries. Italy is celebrated as the birthplace of espresso and cappuccino, while Vietnam takes pride in its iconic drip coffee and iced milk coffee. What’s fascinating is that, although made from the same coffee beans, the way people drink it—and the “rituals” around it—reflects the unique lifestyle of each nation.

Italians: Elegant and Quick

In Italy, coffee is synonymous with espresso. Walk into any café and order “un caffè”, and you’ll instantly be served a small, strong shot of espresso.

Italians usually drink it right at the bar, exchanging a few words with the barista before finishing it in just 3–4 sips.

The whole process takes only a few minutes but still carries the elegance of the Italian dolce vita.

For Italians, coffee isn’t about lingering; it’s a quick energy boost to kick-start the day or recharge during a short break.

Vietnamese: Slow and Social

On the other hand, Vietnamese coffee culture embraces slowness.

A traditional phin filter slowly drips for 10–15 minutes, creating a sense of calm and anticipation.

The habit of gathering at small street-side cafés, sipping coffee while chatting, turns coffee into a social bond.

Whether it’s an iced milk coffee in the morning or a black iced coffee at noon, it’s not only about staying awake but also about “living slow” and enjoying the everyday moment.

UFO Coffee – Bringing Coffee Closer to You

Understanding that everyone has their own “coffee ritual,” UFO Coffee offers a rich yet convenient experience, so you can enjoy coffee your way.

With UFO instant coffee, you can start your morning fast and easy, or take your time sipping it with friends.

Products like Saigon Iced Milk Coffee, Hue Salt Coffee, and 3 Regions Coffee capture the authentic taste of Vietnam—both familiar and refreshingly unique.

Whether it’s a busy morning or a relaxing afternoon, UFO Coffee is always ready to be your perfect companion.