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A Key Step in Global ExpansionIn July 2024, UFO Coffee, a premium coffee brand from Vietnam, proudly represented Vietnamese enterprises at GX AGROEXPO 2024 – an international agricultural trade exhibition held in Guangxi, China. This prestigious event was a vital opportunity for UFO Coffee to introduce Vietnamese coffee culture, strengthen cooperation within the China–ASEAN region, and explore cross-border e-commerce markets.UFO Coffee at GX AGROEXPO 2024 – Bringing Vietnamese Coffee to the World UFO Coffee proudly participated in GX AGROEXPO 2024 – the largest agricultural trade fair in Southwest China – affirming the presence of Vietnamese coffee on the global stage, expanding international partnerships, and promoting the values of sustainable development.As one of the largest agricultural exhibitions in Southwest China, GX AGROEXPO gathered hundreds of businesses from China and ASEAN countries. The event aimed to:Connect and integrate the regional agricultural supply chainBoost trade and investment between China and Southeast AsiaFacilitate product entry into over 100 cross-border e-commerce platforms such as JD.com, Alibaba, and TikTok Shop GlobalStrategically located, Guangxi serves as a commercial gateway between China and ASEAN, unlocking tremendous cooperation potential for Vietnamese enterprises.UFO Coffee’s booth attracted international attention with its modern design and authentic Vietnamese coffee spirit. Beyond showcasing high-quality products, the team passionately shared the brand story, mission, and sustainable development vision — earning the interest of many partners and potential customers.Our Mission: Elevate Vietnamese Coffee to Global HeightsUFO Coffee is on a mission to bring Vietnamese coffee to the world — not just as a raw material supplier, but as a brand that delivers complete, high-quality products with a unique identity.Our three core values:Quality: International standards, consistent and safeIdentity: Preserving the rich flavor and soul of Vietnamese coffeeConvenience & Modernity: Meeting global consumption trends — from packaging to experienceIntegration Strategy & Commitment to SustainabilityParticipating in GX AGROEXPO aligns with UFO Coffee’s long-term strategy to:Deepen market access in China via e-commerceExpand distribution networks across East AsiaEnsure transparent sourcing and competitive advantageSustainability is a top priority:Direct partnerships with Vietnamese farmersEnvironmentally friendly production methodsUse of recyclable or biodegradable packagingAffirming Vietnamese Value on the Global StageWith the slogan:“Vietnamese quality – placed in the right context, reaches far and wide,”UFO Coffee is steadily affirming the value of Vietnamese coffee in regional and international markets — through product excellence, cultural identity, and a sustainable global integration strategy.ConclusionGX AGROEXPO 2024 was more than just a trade fair — it marked a significant milestone in UFO Coffee’s journey toward internationalization. With a spirit of innovation, a clear strategy, and a strong ambition to grow, UFO Coffee is bringing Vietnamese values closer to global consumers — one cup at a time.

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We are proud to share that UFO Coffee was honored to participate in Café Show Seoul 2024 — one of Asia’s most prestigious international coffee exhibitions, held in the vibrant capital of South Korea. As a brand deeply rooted in Vietnamese coffee heritage, being part of this global event marks a significant step in our mission to introduce the authentic taste and spirit of Vietnam to the world.Café Show Seoul gathers hundreds of leading coffee and beverage brands from over 30 countries, creating a dynamic space where manufacturers, distributors, and coffee lovers come together to connect, share, and explore the future of the industry.For UFO Coffee, this was more than just an exhibition It was a platform to proudly represent Vietnam, to tell our story, and to build bridges with international partners and customers.From showcasing our signature instant Vietnamese coffee collections — like Saigon Iced Milk Coffee, Hanoi Egg Coffee, and Hue Salted Coffee — to engaging in meaningful conversations with global coffee professionals, our presence at the show was a true celebration of Vietnamese identity and innovation.The vibrant image of Vietnam’s booth standing tall in Seoul, paired with the excitement of cross-cultural exchange, served as a powerful reminder of why we do what we do: To promote sustainable development. To share Vietnam’s rich coffee culture with the world. To grow as a global brand with local heart.UFO Coffee – Proudly carrying Vietnam’s flavor and spirit across borders.And we’re here to make that happen — one cup at a time.