Take a walk around Hue these days, and chances are, you’ll spot a familiar face almost everywhere — Hue Salt Coffee by UFO. From small market corners and riverside cafés by the Perfume River to souvenir shops along the backpacker streets, this iconic coffee has quietly made its way into the everyday life of locals and visitors alike.

No flashy ads. No big signs. Yet somehow, Hue Salt Coffee has found its way into people’s routines, conversations, and even luggage as a must-have souvenir. Why? Because it carries something deeper than just a good taste — it captures the very soul of Hue in every sip.

Salt Coffee: A Taste as Rich as Hue’s Character

Forget everything you think you know about coffee. Salt coffee is not your typical brew. It’s not bitter like a black drip, nor overly sweet like your usual milk coffee. Instead, it’s a perfectly layered balance — a subtle saltiness that softens the bitterness, followed by a creamy sweetness and a lingering smooth finish. It surprises you, then warms you, then makes you crave another sip.

Drinking salt coffee is like listening to Hue’s accent for the first time — soft, slow, thoughtful, but deeply memorable.

Why Is UFO’s Hue Salt Coffee Everywhere?

1. It Tastes Like Hue — Balanced, Deep, and Thoughtful

Salt coffee is more than a novelty drink. It’s the result of smart flavor pairing. A pinch of salt might seem unusual in coffee, but it actually neutralizes the bitterness, letting the natural aroma of roasted coffee shine. When mixed with a layer of rich cream and sugar, it becomes something more — a comforting drink that’s bold but not harsh.

And somehow, that mirrors Hue perfectly: quiet yet intense, modest but unforgettable.

This is why everyone from the elderly sipping coffee at a corner shop to Gen Z students looking for a “new vibe” finds something to love in it. Even tourists, unfamiliar with the idea, quickly fall for its unique flavor.

2. Ready to Enjoy — Anywhere, Anytime

UFO Coffee has made it easier than ever to enjoy this specialty with their instant salt coffee packs. No fancy tools, no barista skills needed. Just hot water and a few minutes — and boom — you’ve got a cup of authentic Hue salt coffee in your hands.

Whether you're at home, in the office, or traveling, it’s your quick ticket to a cozy Hue-style coffee break.

3. A Thoughtful Gift with a Taste of Culture

One of the reasons UFO’s salt coffee is popping up in every souvenir shop in Hue is because it makes a perfect gift. It’s small, beautifully packaged, easy to carry, and — more importantly — meaningful.

Gifting someone a box of UFO Salt Coffee isn’t just about sharing a good drink. It’s like sending them a postcard from Hue — a reminder of peaceful mornings, quiet alleys, the scent of incense from a pagoda, and the graceful way Hue lingers in memory.

Salt Coffee: More Than a Drink

In a world full of trendy drinks and Instagrammable beverages, Hue salt coffee stays true to itself. It’s not flashy or dramatic. It’s gentle and humble, yet once you’ve tried it, it’s hard to forget.

That’s what makes UFO Coffee’s take on it so special. They’ve preserved the traditional taste but made it accessible and shareable — without compromising the soul of the drink.

Have You Tried It Yet?

If you ever find yourself strolling along the Perfume River, browsing through a local market, or sitting in a quiet Hue café, keep an eye out — you’ll probably spot UFO’s salt coffee somewhere nearby.

It’s in the hands of a street vendor enjoying a break. It’s in a student’s backpack. It’s in a gift bag headed to Hanoi or Ho Chi Minh City. And if you bring a box home, it’ll be a little piece of Hue you can revisit anytime.