A Key Step in Global Expansion

In July 2024, UFO Coffee, a premium coffee brand from Vietnam, proudly represented Vietnamese enterprises at GX AGROEXPO 2024 – an international agricultural trade exhibition held in Guangxi, China. This prestigious event was a vital opportunity for UFO Coffee to introduce Vietnamese coffee culture, strengthen cooperation within the China–ASEAN region, and explore cross-border e-commerce markets.

UFO Coffee at GX AGROEXPO 2024 – Bringing Vietnamese Coffee to the World

UFO Coffee proudly participated in GX AGROEXPO 2024 – the largest agricultural trade fair in Southwest China – affirming the presence of Vietnamese coffee on the global stage, expanding international partnerships, and promoting the values of sustainable development.

As one of the largest agricultural exhibitions in Southwest China, GX AGROEXPO gathered hundreds of businesses from China and ASEAN countries. The event aimed to:

• Connect and integrate the regional agricultural supply chain
• Boost trade and investment between China and Southeast Asia
• Facilitate product entry into over 100 cross-border e-commerce platforms such as JD.com, Alibaba, and TikTok Shop Global
• Strategically located, Guangxi serves as a commercial gateway between China and ASEAN, unlocking tremendous cooperation potential for Vietnamese enterprises.

UFO Coffee’s booth attracted international attention with its modern design and authentic Vietnamese coffee spirit. Beyond showcasing high-quality products, the team passionately shared the brand story, mission, and sustainable development vision — earning the interest of many partners and potential customers.

Our Mission: Elevate Vietnamese Coffee to Global Heights

UFO Coffee is on a mission to bring Vietnamese coffee to the world — not just as a raw material supplier, but as a brand that delivers complete, high-quality products with a unique identity.

Our three core values:

• Quality: International standards, consistent and safe
• Identity: Preserving the rich flavor and soul of Vietnamese coffee
• Convenience & Modernity: Meeting global consumption trends — from packaging to experience
• Integration Strategy & Commitment to Sustainability

Participating in GX AGROEXPO aligns with UFO Coffee’s long-term strategy to:

• Deepen market access in China via e-commerce
• Expand distribution networks across East Asia
• Ensure transparent sourcing and competitive advantage

Sustainability is a top priority:

• Direct partnerships with Vietnamese farmers
• Environmentally friendly production methods
• Use of recyclable or biodegradable packaging

Affirming Vietnamese Value on the Global Stage

With the slogan:

“Vietnamese quality – placed in the right context, reaches far and wide,”

UFO Coffee is steadily affirming the value of Vietnamese coffee in regional and international markets — through product excellence, cultural identity, and a sustainable global integration strategy.

Conclusion

GX AGROEXPO 2024 was more than just a trade fair — it marked a significant milestone in UFO Coffee’s journey toward internationalization. With a spirit of innovation, a clear strategy, and a strong ambition to grow, UFO Coffee is bringing Vietnamese values closer to global consumers — one cup at a time.