We are proud to share that UFO Coffee was honored to participate in Café Show Seoul 2024 — one of Asia’s most prestigious international coffee exhibitions, held in the vibrant capital of South Korea.

 As a brand deeply rooted in Vietnamese coffee heritage, being part of this global event marks a significant step in our mission to introduce the authentic taste and spirit of Vietnam to the world.

Café Show Seoul gathers hundreds of leading coffee and beverage brands from over 30 countries, creating a dynamic space where manufacturers, distributors, and coffee lovers come together to connect, share, and explore the future of the industry.

For UFO Coffee, this was more than just an exhibition 

It was a platform to proudly represent Vietnam, to tell our story, and to build bridges with international partners and customers.

From showcasing our signature instant Vietnamese coffee collections — like Saigon Iced Milk Coffee, Hanoi Egg Coffee, and Hue Salted Coffee — to engaging in meaningful conversations with global coffee professionals, our presence at the show was a true celebration of Vietnamese identity and innovation.

The vibrant image of Vietnam’s booth standing tall in Seoul, paired with the excitement of cross-cultural exchange, served as a powerful reminder of why we do what we do:

•  To promote sustainable development.
•  To share Vietnam’s rich coffee culture with the world.
•  To grow as a global brand with local heart.

UFO Coffee – Proudly carrying Vietnam’s flavor and spirit across borders.

And we’re here to make that happen — one cup at a time.