The Coffee-Drinking Culture of Saigon

Mention Saigon, and many people will picture a bustling, vibrant city – and most certainly, its deeply rooted coffee culture. Here, the phrase “Let’s go for coffee” isn’t just about drinking a cup of coffee. It could mean a business meeting where the café table becomes an informal “office.” It could be the start of a date, with a sweetness laced with a little nervous excitement. Or simply a casual gathering with friends, chatting endlessly over a glass of refreshing iced coffee.

In Saigon, coffee is enjoyed at any time of the day – not just in the morning like in the West. It’s common to see someone at a humble sidewalk café, sitting on a park bench, or tucked away in a little alley shop, sipping coffee while reading the newspaper or simply watching the world go by.

Iced Milk Coffee – The Flavor of the City

Over a century ago, coffee plants first arrived in Vietnam with the French, primarily of the robusta variety. Robusta beans have a bold, slightly bitter flavor that pairs perfectly with rich, sweetened condensed milk. And so, Saigon’s cà phê sữa đá – iced milk coffee – was born, becoming an inseparable part of daily life.

The flavor is a perfect balance: the boldness of Vietnamese robusta, the creamy sweetness of condensed milk, and the refreshing chill of ice. It’s a drink that helps you stay alert in the city’s fast-paced rhythm, while also giving you a moment to relax amid the chaos.

Coffee – A Bridge Between Stories

More than just a drink, Saigon iced coffee is a catalyst for connection. An invitation to “go for coffee” can spark a new friendship, help seal a business deal, or simply offer time to reconnect with old friends. Even when you’re alone, a cup of coffee can bring a rare sense of peace and quiet in the middle of a lively city.

UFO Coffee – Bringing Saigon’s Flavor Everywhere

Today’s busy lifestyle means not everyone has the time to sit in a café and savor authentic coffee. That’s why UFO Coffee created Saigon Iced Milk Coffee instant – a solution that’s both convenient and true to tradition.

With just one packet, a little hot water, and some ice, you can enjoy a rich, creamy iced coffee just like you would in Saigon. Made from 100% dark-roasted Vietnamese robusta beans and premium condensed milk, it delivers a smooth, aromatic taste that feels like café-quality coffee in every sip.

Whether you’re at the office, at home, or traveling far from Vietnam, UFO Coffee’s Saigon Iced Coffee is ready to be your companion – in just a minute, you’ll have a cup full of the city’s spirit of connection.