04 Aug, 2025 87

When it comes to coffee, most people think about bean origin or brewing methods. But there’s one silent factor that shapes every cup you drink — coffee roast level. It’s the hidden art behind every aroma, every sip, and every aftertaste you experience.Understanding roast levels means understanding the soul of coffee. Whether it’s mild or bold, sweet or smoky, much of it comes down to how the beans are roasted.What Are Coffee Roast Levels?Roasting is the process that transforms green coffee beans into the rich brown beans we brew. Depending on how long and how hot the beans are roasted, they develop distinct flavors, colors, and textures.Generally, roast levels fall into four main categories:1. Light RoastLightly roasted beans are roasted for a short time at a lower temperature. The result? A pale brown bean with no oil on the surface and a bright, acidic flavor profile. You’ll often detect fruity or floral notes. Caffeine content is highest here because the heat hasn’t broken down much of it.Perfect for those who enjoy a clean, fresh cup that showcases the bean’s natural flavor.2. Medium RoastThis roast level gives the beans a medium brown color, still dry on the surface. Medium roasts offer a balanced profile — acidity, bitterness, and sweetness in harmony. Expect warm flavors like caramel or milk chocolate.Medium roast is hugely popular, especially in Vietnam, because it strikes the perfect balance: smooth yet rich, gentle yet flavorful.3. Medium-Dark RoastWith a deeper brown color and a slightly shiny surface, this roast level leans toward boldness. The acidity almost disappears, making room for caramelized sugar, dark chocolate, and nutty undertones.It’s ideal for those who like stronger coffee without crossing the line into bitterness. Great for traditional brewing, milk coffee, or instant blends.4. Dark RoastThese beans are dark brown, almost black, with a glossy surface from natural oils. The original bean flavors are mostly replaced by smoky, roasted, even slightly bitter notes. The caffeine content drops slightly, but the body is heavier.Dark roasts are favored by fans of classic, punchy coffee, especially for iced black or Vietnamese phin brews.Why Medium to Medium-Dark Roast Is Perfect for the Vietnamese PalateIn Vietnam, most people prefer their coffee strong, full-bodied, and comforting. Light roasts can be too tart or thin, while dark roasts may feel harsh or overwhelming.That’s why medium and medium-dark roast levels are just right: deep enough for bold flavor, smooth enough for easy sipping. These roasts enhance the natural sweetness of the beans and deliver a well-rounded finish — perfect for both iced milk coffee and black coffee lovers.UFO Coffee – High-Quality Roasts for Everyday ConvenienceAt UFO Coffee, we believe that great coffee starts with great beans, roasted right. That’s why we use premium Arabica and Robusta beans, carefully roasted to medium or medium-dark levels to bring out the best balance of flavor and strength — in line with the Vietnamese taste.And we’re proud to deliver that experience in our instant coffee 3-in-1 collection – where convenience meets authenticity:Saigon Iced Milk CoffeeBold and creamy, this flavor captures the energy of Saigon in a cup. Medium-dark roasted beans are blended with sweet condensed milk to create a rich, satisfying drink that wakes you up and warms you from within.Hanoi Egg CoffeeInspired by the iconic treat from the capital, this version is smoother and lighter, with medium roasted beans paired with a hint of eggy sweetness. Perfect for those who enjoy gentle, cozy moments — like a quiet afternoon in Hanoi.Hue Salted CoffeeA daring twist that’s surprisingly addictive. Medium-dark roasted beans meet a touch of salt, creating a cup that’s layered, bold, and memorable — just like the poetic soul of Hue.Roast Level = Flavor PowerChoosing the right roast level is just as important as choosing your bean. It defines your coffee’s aroma, strength, sweetness, and smoothness. If you’re after a coffee that isn’t too sharp, not too smoky, but just right — go with medium to medium-dark.That’s exactly what UFO Coffee offers: well-roasted, balanced blends in a form that’s fast, easy, and delicious.Whether you’re at work, on the go, or just enjoying your favorite corner of home — with UFO 3-in-1 Instant Coffee, every cup tells a flavorful story of Vietnamese coffee culture.

01 Aug, 2025 108

Take a walk around Hue these days, and chances are, you’ll spot a familiar face almost everywhere — Hue Salt Coffee by UFO. From small market corners and riverside cafés by the Perfume River to souvenir shops along the backpacker streets, this iconic coffee has quietly made its way into the everyday life of locals and visitors alike.No flashy ads. No big signs. Yet somehow, Hue Salt Coffee has found its way into people’s routines, conversations, and even luggage as a must-have souvenir. Why? Because it carries something deeper than just a good taste — it captures the very soul of Hue in every sip. Salt Coffee: A Taste as Rich as Hue’s Character Forget everything you think you know about coffee. Salt coffee is not your typical brew. It’s not bitter like a black drip, nor overly sweet like your usual milk coffee. Instead, it’s a perfectly layered balance — a subtle saltiness that softens the bitterness, followed by a creamy sweetness and a lingering smooth finish. It surprises you, then warms you, then makes you crave another sip. Drinking salt coffee is like listening to Hue’s accent for the first time — soft, slow, thoughtful, but deeply memorable. Why Is UFO’s Hue Salt Coffee Everywhere?1. It Tastes Like Hue — Balanced, Deep, and ThoughtfulSalt coffee is more than a novelty drink. It’s the result of smart flavor pairing. A pinch of salt might seem unusual in coffee, but it actually neutralizes the bitterness, letting the natural aroma of roasted coffee shine. When mixed with a layer of rich cream and sugar, it becomes something more — a comforting drink that’s bold but not harsh. And somehow, that mirrors Hue perfectly: quiet yet intense, modest but unforgettable. This is why everyone from the elderly sipping coffee at a corner shop to Gen Z students looking for a “new vibe” finds something to love in it. Even tourists, unfamiliar with the idea, quickly fall for its unique flavor. 2. Ready to Enjoy — Anywhere, Anytime UFO Coffee has made it easier than ever to enjoy this specialty with their instant salt coffee packs. No fancy tools, no barista skills needed. Just hot water and a few minutes — and boom — you’ve got a cup of authentic Hue salt coffee in your hands. Whether you're at home, in the office, or traveling, it’s your quick ticket to a cozy Hue-style coffee break. 3. A Thoughtful Gift with a Taste of Culture One of the reasons UFO’s salt coffee is popping up in every souvenir shop in Hue is because it makes a perfect gift. It’s small, beautifully packaged, easy to carry, and — more importantly — meaningful. Gifting someone a box of UFO Salt Coffee isn’t just about sharing a good drink. It’s like sending them a postcard from Hue — a reminder of peaceful mornings, quiet alleys, the scent of incense from a pagoda, and the graceful way Hue lingers in memory. Salt Coffee: More Than a Drink In a world full of trendy drinks and Instagrammable beverages, Hue salt coffee stays true to itself. It’s not flashy or dramatic. It’s gentle and humble, yet once you’ve tried it, it’s hard to forget. That’s what makes UFO Coffee’s take on it so special. They’ve preserved the traditional taste but made it accessible and shareable — without compromising the soul of the drink. Have You Tried It Yet? If you ever find yourself strolling along the Perfume River, browsing through a local market, or sitting in a quiet Hue café, keep an eye out — you’ll probably spot UFO’s salt coffee somewhere nearby. It’s in the hands of a street vendor enjoying a break. It’s in a student’s backpack. It’s in a gift bag headed to Hanoi or Ho Chi Minh City. And if you bring a box home, it’ll be a little piece of Hue you can revisit anytime.

29 Jul, 2025 100

Saigon, also known as Ho Chi Minh City, is the vibrant heart of southern Vietnam. With its bustling pace, diverse culture, and friendly locals, Saigon is a must-visit destination for first-time travelers. If you’re wondering, “What should I experience in Saigon?” here’s a curated list of iconic activities and landmarks, including the quintessential Saigon milk coffee experience—a cultural hallmark of the city.1. Enjoy Saigon Milk Coffee in the Early MorningNowhere is milk coffee (cà phê sữa đá) as integral to daily life as in Saigon. More than just a drink, it’s a cornerstone of Saigon culture, where people gather, chat, and kickstart their day. Invite your friends to a sidewalk coffee spot near Notre-Dame Basilica or 30/4 Park in the early morning. Sitting on the pavement, sipping a cool, creamy Saigon milk coffee while watching the city come alive offers an authentic, down-to-earth experience. The drink, made with the slightly bitter taste of drip coffee, blended with sweet condensed milk and ice, creates an unforgettable bold flavor.For a more modern vibe, visit well-known coffee shops like Trung Nguyên Legend on Nguyễn Đình Chiểu Street or Bason Café Đồng Khởi. These spots not only serve authentic Saigon milk coffee but also offer stylish settings perfect for Instagram-worthy moments.2. Visit Notre-Dame Basilica – Saigon’s Iconic LandmarkNotre-Dame Basilica is one of the famous landmarks in Saigon that every visitor should see. With its French colonial architecture, the basilica is not only a popular photo spot but also a gathering place for locals. After exploring its history and snapping photos, head to the nearby Công xã Paris area for some sidewalk coffee, immersing yourself in Saigon’s lively rhythm. It’s a perfect way to enjoy milk coffee while soaking in the city’s cultural vibe.3. Stroll Along Nguyễn Huệ Walking StreetNguyễn Huệ Walking Street captures the dynamic energy of Ho Chi Minh City tourism. At night, the street comes alive with dazzling lights and street performances like music and dance. Take a leisurely walk, try local street food, or stop by a trendy café like The Running Bean to sip Saigon milk coffee while people-watching. This is a must-do for experiencing Saigon’s vibrant nightlife.4. Cruise the Saigon River with Saigon WaterbusFor a unique perspective, try the Saigon Waterbus, a boat ride along the Saigon River covering an 11km route from Bạch Đằng Wharf to Linh Đông. The ideal times are 8 AM or 5 PM to see the city from a fresh angle. At just 30,000 VND for a round trip, it’s an affordable way to enjoy a new Saigon experience. Bring along a milk coffee to sip on board for an extra touch of charm.5. Explore Chợ Lớn’s Culinary Scene and Chinese DessertsChợ Lớn in District 5 is a haven for foodies, offering a deep dive into Chinese-influenced cuisine. Try the famous desserts at Tường Phong or Hà Ký, known for their sweet, unique flavors. Afterward, visit a nearby café to enjoy milk coffee and catch up with friends. This blend of food and Saigon culture in Chợ Lớn will make your trip unforgettable.6. Relax at Turtle LakeTurtle Lake is another famous landmark in Saigon, perfect for chilling with sidewalk coffee or relaxing in a green, serene space. Early mornings here are peaceful, with tree-lined shade making it ideal for sipping milk coffee, chatting, or reading. It’s a great spot to find calm amidst the city’s hustle.UFO Instant Milk Coffee – Bring Saigon’s Flavor HomeIf you’ve fallen in love with Saigon milk coffee during your trip but lack the time to linger in cafés, UFO instant milk coffee is the perfect way to bring Saigon culture home. Designed to recreate the rich, authentic taste of traditional milk coffee, it uses technology that mimics drip coffee brewing at 90°C, extracting the essence of freshly roasted beans. Just mix with hot water and add ice for a Saigon milk coffee experience anywhere.UFO instant milk coffee is not only convenient but also nails the balance of coffee’s slight bitterness and condensed milk’s sweetness—true to Saigon’s taste. It’s a meaningful gift to share with friends or family after your Ho Chi Minh City tourism adventure, or a simple way to relive those early mornings at sidewalk coffee spots.ConclusionYour first visit to Saigon will captivate you with its blend of tradition and modernity, from humble Saigon milk coffee moments to the vibrant famous landmarks in Saigon. Whether you’re chilling at a sidewalk coffee spot in the morning, strolling Nguyễn Huệ, or exploring Chợ Lớn, each experience reveals a new facet of Saigon culture. To keep the flavor alive, try UFO instant milk coffee—your companion for bringing Saigon’s essence to every journey. Plan your Ho Chi Minh City tourism adventure now and dive into the city like a local!

28 Jul, 2025 104

Instant coffee is a convenient go-to for busy mornings or quick coffee breaks. With just a packet and a cup of hot water, you can enjoy a flavorful brew in minutes. But here’s a common question that many people overlook: Should you add hot water first or the instant coffee powder first?In this article, we’ll explore the best way to make instant coffee, why adding water first can prevent clumps, and a recommended product for enjoying regional Vietnamese flavors right at home. The Common Habit: Coffee First, Water After Most of us are used to tearing open the sachet, pouring the powder into the mug, and then adding hot water. This method seems natural, and it works—until your coffee starts forming clumps or undissolved bits, especially with 3-in-1 coffees that include milk or creamer. Why does this happen? When hot water hits a pile of dry powder, the top layer absorbs moisture quickly and forms a barrier. This can trap dry powder underneath, making it hard to stir and resulting in a grainy or uneven texture. Why You Should Add Hot Water First If you're looking for a smoother, more consistent cup of instant coffee, try this simple change: pour hot water into the cup first, then add the instant coffee powder. Here’s why this works better: 1. It dissolves more evenly Sprinkling coffee into already-hot water allows each bit of powder to dissolve as it hits the surface. This results in a smoother, more even mix, and helps prevent clumps. 2. Better texture and flavor When instant coffee dissolves properly, it releases its full flavor without leaving gritty bits or a bitter aftertaste. You’ll get a cleaner finish and a more enjoyable cup. 3. Ideal for when you're in a rush If you’re in a hurry and don’t have time to stir quickly, adding water first ensures the coffee still dissolves nicely with minimal effort. Don’t Use Boiling Water: It Makes a Difference Another common mistake is pouring boiling water (100°C) directly onto the coffee. While it may seem like a good idea for faster mixing, this can actually burn the coffee and make it taste bitter or flat. The ideal water temperature for instant coffee is around 80–90°C (176–194°F). If you’ve just boiled water, let it sit for about a minute before using. This helps preserve the aroma and prevents harsh or over-extracted flavors. Step-by-Step: How to Make Instant Coffee Properly Follow these simple steps to make the perfect cup of instant coffee: Step 1: Boil water, then let it cool slightly (about 1–2 minutes)  Step 2: Pour 150–200ml of hot water into your mug  Step 3: Add the instant coffee powder or 3-in-1 packet  Step 4: Stir gently until fully dissolved  Step 5: Sip and enjoy This small shift in method can significantly improve your coffee-drinking experience—especially if you’ve ever dealt with gritty, clumpy coffee. Coffee Recommendation: UFO Coffee’s 3-Region Instant Box If you’re looking for a high-quality instant coffee that offers variety and a taste of Vietnamese coffee culture, we recommend trying the UFO Coffee 3-Region Box. This special edition includes three unique regional flavors: Saigon Iced Milk Coffee: Bold and sweet, with a classic southern twist Hanoi Egg Coffee: Rich and creamy with a subtle layer of eggy sweetness Hue Salt Coffee: Savory and smooth, with a unique depth of flavor Each packet is pre-mixed for convenience and designed to work best with the water-first method. Just pour hot water into your cup, sprinkle in your chosen blend, stir, and enjoy a taste of Vietnam in under a minute. Final Thoughts Making a great cup of instant coffee isn’t just about the brand or blend—it’s about how you prepare it. By simply reversing the order—hot water first, then coffee—you’ll notice a big difference in how smoothly your drink mixes, how evenly it tastes, and how enjoyable the experience becomes. And remember, avoid boiling water and stick to 80–90°C for the best results. It might seem like a small change, but it has a big impact on flavor and texture. If you’re ready to test this method for yourself, try it with the UFO Coffee 3-Region Instant Box. Whether you're craving a southern iced milk coffee, a creamy egg coffee, or a salted Hue-style cup, you’ll be getting not just convenience—but a flavorful journey across Vietnam. Make it smooth. Make it rich. Make it right.

25 Jul, 2025 135

Instant coffee has long been a go-to option for busy people who want a quick and convenient caffeine fix. But when the weather heats up—or when you're too lazy to boil water—many people wonder: Can you mix instant coffee with cold water?The answer is yes, but with some conditions. In this article, we’ll break down when and how you can mix instant coffee with cold water, what types work best, and how to make the perfect iced instant coffee without sacrificing flavor. Plus, we’ll introduce a delicious, ready-to-brew instant coffee option from Vietnam you might want to try: UFO Coffee – Three Regions Instant Coffee. 1. Can You Mix Instant Coffee with Cold Water? Yes, you can mix instant coffee with cold water—but it depends on the type of coffee you’re using. a. Black instant coffee (no cream or sugar) Pure black instant coffee dissolves relatively well in cold or room temperature water. It may take a little more stirring and a bit more time than with hot water, but it will fully dissolve. This makes it perfect for quick iced coffee or cold brew-style drinks without needing a kettle. b. 2-in-1 or 3-in-1 instant coffee (with creamer or sugar) This is where things get tricky. Most 2-in-1 or 3-in-1 instant coffee packets contain non-dairy creamer, milk powder, and/or sugar. These ingredients don’t dissolve well in cold water and often result in clumps or gritty textures when stirred straight into cold liquid. The solution? Dissolve the instant coffee in a small amount of hot water first—just 20–30 ml is enough—then top up with cold water and ice. This method ensures a smooth, lump-free drink. 2. Pros and Cons of Using Cold Water to Make Instant Coffee Pros: Quick and easy: No need to boil water. Just stir and go. Great for hot weather: Cold coffee is refreshing, especially on summer days. Preserves the flavor of black coffee: Without hot water, some delicate aroma compounds remain intact. Cons: Longer stirring time: Cold water dissolves coffee more slowly than hot water. Not ideal for cream-based instant coffees: Without hot water, powders may clump or float. 3. Tips to Make the Best Instant Coffee with Cold Water If you love iced coffee or want a hassle-free brew without hot water, here are some tips to get the most out of your instant coffee: Choose fine-grain black instant coffee: These dissolve faster in cold water. Use a little hot water first if you’re using 2-in-1 or 3-in-1 mixes. Let the powder dissolve before adding ice or cold water. Stir well: Give it time. Even cold water will dissolve most coffee powders with enough mixing. Use clean, odor-free ice to avoid unwanted flavors in your drink. Customize your drink: Add a splash of milk, sweetener, or flavored syrup for your own signature iced coffee. 4. Looking for a Great Instant Coffee? Try UFO Coffee If you’re looking for a high-quality instant coffee that’s easy to brew, check out UFO Coffee – Instant Coffee from Three Vietnamese Regions. Why UFO Coffee is perfect for iced coffee: The powder is finely milled for quick dissolving.Each packet is carefully balanced—not overly sweet or heavy—making it ideal for drinking cold. The flavors are rich, unique, and truly capture the essence of Vietnamese coffee culture. Three signature flavors in one box: Saigon Iced Milk Coffee: Bold and smooth with a deep roasted flavor. Hue Salt Coffee: A unique sweet-salty combo that’s surprisingly addictive. Hanoi Egg Coffee: Creamy, velvety, with a rich aroma that lingers. Whether you’re in the mood for a traditional iced coffee, something creamy, or a cultural twist, UFO Coffee makes it easy—all you need is water and a cup. Final Thoughts So, can you make instant coffee with cold water? Absolutely—but how well it works depends on the type of coffee you use. For pure black instant coffee, go ahead and stir it into cold water. For cream-based mixes, dissolve with a splash of hot water first to get that smooth, lump-free texture. And if you're looking for a convenient, delicious, and versatile instant coffee option, UFO Coffee – Three Regions Collection brings you the taste of Vietnam in every sip. Whether you're in the office, at home, or on the go, you can easily enjoy a flavorful coffee—hot or cold—without compromising on quality.

22 Jul, 2025 44

Coffee is more than just a beverage—it’s a culture, a habit, and even an art form. Every coffee lover has their own unique "taste," reflecting their lifestyle, personal preferences, and the stories behind each cup. From the bold, traditional drip coffee to innovative modern blends, your coffee taste is a journey of discovery. So, which "team" do you belong to in the diverse world of coffee? Let’s explore the most popular coffee styles and introduce the UFO Coffee 3 Regions Instant Coffee Box—a perfect way to enjoy authentic Vietnamese coffee flavors anytime, anywhere.Popular Coffee Tasting Styles 1. Traditional Drip Coffee – The Soul of Vietnam in Every Drop Drip coffee, brewed through a traditional Vietnamese phin filter, is an icon of Vietnam’s coffee culture, especially cherished by those who appreciate a slow, refined experience. Pure drip coffee offers a robust, slightly bitter taste with a sweet aftertaste, crafted from high-quality Robusta beans sourced from the Central Highlands. Fans of drip coffee savor the wait as each drop slowly filters through the phin, blending with the serene ambiance of a quiet morning. This is the choice for those who value tradition, enjoying their coffee in a familiar setting or while catching up with friends over everyday stories. 2. Iced Milk Coffee – The National Favorite Iced milk coffee is not just a drink but a source of pride for Vietnam, even gracing international platforms as a cultural symbol. Combining the bitterness of coffee, the sweet creaminess of condensed milk, and the refreshing chill of ice, iced milk coffee appeals to all ages, from young trendsetters to older generations. It’s the ideal pick for those who love a familiar, comforting flavor to kickstart their day with energy. 3. Machine-Brewed Coffee – Sophisticated and Western-Inspired Machine-brewed coffee, such as Espresso, Latte, or Cappuccino, brings a modern flair and is favored by those who prefer a quick, convenient style. These coffees offer a lighter, more refined taste, perfect for those less accustomed to the intensity of traditional coffee. This is the go-to for busy urbanites, often enjoyed in sleek, modern spaces or during a workday at the office. 4. Cold Brew – Refreshing and Creative Cold Brew is a rising trend among younger coffee lovers, brewed at low temperatures to create a smooth, less bitter flavor compared to drip coffee. Variations like orange-infused or fruit-flavored Cold Brew bring a fresh twist. This style suits those who crave innovation, seeking to explore unique flavor profiles and enjoy coffee on hot, sunny days. 5. Specialty Coffee – The Choice of Connoisseurs For discerning coffee enthusiasts, specialty coffee is the premium choice, focusing on high-quality beans and meticulous roasting processes. Specialty coffee, often roasted on-site, preserves the beans’ authentic flavors, delivering a unique experience. This is the taste for coffee aficionados who love diving into the story behind each cup, from the origin of the beans to the crafting process. Discover Your Coffee Taste with UFO Coffee’s 3 Regions Instant Coffee Box No matter your coffee preference, bringing your favorite flavors home to enjoy anytime is a dream for any coffee lover. UFO Coffee, a creative Vietnamese coffee brand, has launched the 3 Regions Instant Coffee Box, featuring three distinct flavors representing the coffee cultures of Vietnam’s North, Central, and South regions: 1. Hue Salted Coffee – Savory and Sophisticated Inspired by the unique culinary heritage of Hue, Hue Salted Coffee blends the subtle bitterness of coffee with a touch of sea salt, creating a flavor that’s both novel and familiar. This taste evokes the refined, soulful spirit of Central Vietnam, perfect for those who enjoy a bold yet traditional twist. 2. Hanoi Egg Coffee – Creamy and Iconic Egg coffee is a hallmark of Hanoi, where the rich, velvety egg yolk blends seamlessly with coffee’s gentle bitterness, creating a poetic drink. Hanoi Egg Coffee from UFO Coffee delivers an authentic taste, letting you savor the capital’s signature flavor at home. It’s ideal for those who love a warm, luxurious coffee experience. 3. Saigon Iced Milk Coffee – Vibrant and Classic A must-have in any coffee lineup, Saigon Iced Milk Coffee embodies the dynamic, free-spirited lifestyle of Southern Vietnam. With its convenient instant formula, you can easily whip up a refreshing, bold iced milk coffee that captures Saigon’s iconic vibe. Perfect for busy days when you need a quick energy boost. Why Choose UFO Coffee’s 3 Regions Instant Coffee Box? Convenience: Prepare a perfect cup in minutes, ideal for any time of day. Premium Quality: Made from carefully selected Robusta and Arabica beans, ensuring an authentic, bold flavor. Diverse Flavors: Three regions, three styles, catering to every coffee taste, from traditional to modern. A Taste of Vietnam: Each packet tells a story of Vietnamese culture and people, from dreamy Hue to historic Hanoi and vibrant Saigon. How to Enjoy Coffee Your WayHow to Enjoy Coffee Your WayTo truly savor coffee, it’s not just about the drink but also the setting and mood. Here are some tips to enhance your coffee experience: Choose the Right Setting: A quiet balcony, a cozy café, or a modern workspace can elevate your coffee moment. Experiment with Pairings: Pair your coffee with light snacks like bread, pastries, or fruit to discover new flavor layers. Get Creative at Home: With UFO Coffee’s 3 Regions Instant Coffee Box, you can become a home barista, crafting personalized coffee creations. Conclusion What’s your coffee taste? The bold richness of drip coffee, the comforting familiarity of iced milk coffee, or the refined elegance of specialty coffee? Whatever your style, UFO Coffee’s 3 Regions Instant Coffee Box is the perfect companion, offering diverse, convenient, and authentically Vietnamese coffee experiences. Try Hue Salted Coffee, Hanoi Egg Coffee, and Saigon Iced Milk Coffee to discover your unique coffee taste and celebrate Vietnam’s spirit in every delicious sip!

21 Jul, 2025 145

Today, let’s take a flavorful journey into one of Hanoi’s most iconic drinks – egg coffee. With its signature creamy egg foam and bold coffee base, this beloved beverage has sparked plenty of curiosity and even controversy. Is it really too sweet? Does it smell fishy? And what’s the truth behind its origin story? Let’s uncover the fascinating myths behind Vietnamese egg coffee – and reveal a modern, instant version you can enjoy anytime.Myth #1: Egg Coffee Originated in France? Have you ever heard someone say that egg coffee must come from France, thanks to its mousse-like texture? The truth is, egg coffee is proudly Vietnamese. In the 1940s, when fresh milk was scarce in Vietnam, Mr. Nguyễn Văn Giảng – a bartender at Hanoi’s legendary Metropole Hotel – invented egg coffee by whisking egg yolks as a milk substitute. The result? A rich, aromatic beverage that has become a cultural icon.  So no, it wasn’t inspired by French desserts – egg coffee is a true Made in Vietnam creation. Myth #2: Egg Coffee Makes You Gain Weight Instantly? Looking at that thick, golden layer of foam, it’s natural to wonder: Is this a calorie bomb?  In reality, a traditional cup of egg coffee contains about 200–300 calories – roughly equal to a light snack. When enjoyed in moderation as part of a balanced diet, it won’t sabotage your health or figure. Plus, egg yolks provide protein and essential nutrients. So yes, you can absolutely enjoy your egg coffee guilt-free. Myth #3: It Tastes Fishy Because of the Egg? Many first-timers worry that egg coffee might taste... well, eggy. But when prepared properly, there’s no unpleasant smell or flavor. The secret lies in using fresh eggs, beating them thoroughly with sweetened condensed milk, and serving the drink hot.  If you're still hesitant, look for reputable cafés – or even better, try a high-quality instant version that’s been expertly balanced and tested for freshness. Myth #4: Egg Coffee Is Always Too Sweet? Egg coffee’s sweetness comes from condensed milk, but the level can be adjusted depending on your taste. In traditional cafés, you can request less sugar or milk to suit your preference. Plus, the strong bitterness of Vietnamese coffee helps balance the richness, creating a complex, harmonious flavor.  Not a fan of sweet drinks? Try brewing it yourself or go for an instant option that’s already optimized for a smoother, lighter sweetness. Myth #5: Making Egg Coffee at Home Is Too Complicated? At first glance, it may seem like something only baristas can pull off – but making egg coffee at home is surprisingly simple. All you need is a Vietnamese phin filter, egg yolks, condensed milk, and a little patience to whip up the foam.  Still think it’s too much effort? Don’t worry – we’ve got a shortcut for you coming up next! Myth #6: Egg Coffee Only Exists in Hanoi? While egg coffee is a proud symbol of Hanoi’s culinary identity, it’s now available everywhere from Saigon to Da Nang, and even in cafés overseas – including the U.S., South Korea, and Europe. Its unique blend of tradition and innovation has captured hearts globally, making it a true Vietnamese export. Experience the Flavor Without the Fuss – UFO Coffee’s Instant Egg CoffeeIf you’re curious to try egg coffee but don’t have time to prepare it from scratch, here’s a game-changing tip: Hanoi Egg Coffee Instant Mix by UFO Coffee brings the full, authentic flavor of Hanoi’s egg coffee into your kitchen – in just one minute. Final Thoughts Egg coffee is more than just a drink – it’s a cultural story in a cup. The myths surrounding it – from its origins to its nutritional impact – only make it more fascinating. Whether you’re an egg coffee veteran or new to this iconic treat, we hope this article helped you see the drink in a new light. And if you're ready to taste the real deal without the hassle, let UFO Coffee’s Hanoi Egg Coffee Instant Mix be your gateway into Vietnam’s coffee culture.  Have you tried egg coffee yet? Share your thoughts and experiences with us – we’d love to hear your egg-citing stories!

18 Jul, 2025 119

Hue Souvenirs – Must-Have Traditional GiftsWhen thinking of Hue souvenirs, certain specialties immediately come to mind, each carrying the distinct charm of the ancient capital. Here are some classic options that define Hue’s identity: 1. Mè Xửng (Sesame Candy) – A Sweet Taste of Hue Mè xửng, or sesame candy, is arguably Hue’s most famous delicacy. Made from glutinous rice flour, roasted sesame seeds, peanuts, malt, and a hint of vanilla, it offers a delightful blend of sweet, nutty, and aromatic flavors. Available in various forms—chewy, crispy, or glossy like a mirror—mè xửng pairs perfectly with a cup of hot royal tea, evoking the heart of Hue in every bite. Where to buy mè xửng: Trusted brands like Thiên Hương (138B Chi Lăng), Nam Thuận (135 Huỳnh Thúc Kháng), or Hồng Thuận (137 Huỳnh Thúc Kháng) are go-to spots for authentic sesame candy. These treats are easy to pack, making them ideal travel gifts. 2. Nón Bài Thơ (Poetic Leaf Hat) – A Cultural Icon The nón bài thơ, or poetic conical hat, is more than a practical item for shade; it’s a work of art. These hats feature delicate patterns or poetic verses intricately woven between layers of palm leaves, which reveal themselves beautifully when held up to light. A nón bài thơ is a meaningful Hue souvenir, especially for gifting to loved ones. Where to buy nón bài thơ: Visit traditional markets like Đông Ba, An Cựu, Bến Ngự, or the renowned Dạ Lê market, famous for its centuries-old hat-making tradition. 3. Tôm Chua and Mắm Sò Lăng Cô (Sour Shrimp Paste and Oyster Fish Sauce) For those seeking a taste of Hue’s culinary heritage, tôm chua (sour shrimp paste) and mắm sò Lăng Cô (oyster fish sauce) are excellent choices. Tôm chua offers a tangy, spicy kick, perfect with steamed rice or boiled pork. Mắm sò Lăng Cô, with its vibrant red hue and savory aroma, pairs wonderfully with fresh herbs, pickled vegetables, or sliced pork belly. Where to buy: These can be found at traditional markets like Đông Ba or reputable specialty stores. They’re well-packaged for travel, making them great souvenirs for travelers. UFO Salt Coffee – A Unique, Modern Hue Souvenir While traditional gifts are always cherished, if you’re looking for something fresh, modern, yet deeply rooted in Hue’s spirit, UFO Salt Coffee is an exceptional choice. Born from a romantic love story in Hue, this iconic drink combines the bitterness of coffee, the creamy sweetness of condensed milk, and a distinctive touch of salt, creating a flavor profile that’s both familiar and intriguingly unique. Why Choose UFO Salt Coffee as a Souvenir?Distinctive flavor: UFO Salt Coffee is crafted using a time-honored recipe, blending robust coffee, velvety milk, and a subtle salty twist. The creamy salt layer melds seamlessly with traditional drip coffee, delivering a sip that’s unforgettable from the first taste.Convenient packaging: Packaged in sleek, compact glass bottles, UFO Salt Coffee is designed for easy travel. Its elegant presentation makes it a thoughtful travel gift. When chilled, it retains its rich flavor for 4–5 days, ideal for bringing home. Cultural significance: Each bottle of UFO Salt Coffee carries a piece of Hue’s story, reflecting the city’s creativity and pride. Gifting it is like sharing a slice of Hue’s soul. Where to buy UFO Salt Coffee: You can purchase it at well-known cafes like Cà Phê Muối (10 Nguyễn Lương Bằng or 142 Đặng Thái Thân) or through online specialty shops like Quà Huế Online. How to Enjoy UFO Salt Coffee To savor its full flavor, simply shake the bottle well, pour over ice, and enjoy. The interplay of bitter coffee, sweet milk, and a hint of salt creates a memorable experience. If gifting, remind recipients to store it in the fridge to maintain its delicious taste. Tips for Choosing Hue Souvenirs Shop at reputable locations: To ensure quality, buy from established specialty stores or traditional markets like Đông Ba or An Cựu. Pack carefully: For items like tôm chua, mắm sò, or UFO Salt Coffee, ensure they’re securely packaged for safe transport. Mix and match: Combine traditional gifts like mè xửng and nón bài thơ with modern ones like UFO Salt Coffee for a diverse, meaningful gift set. Conclusion What souvenirs to buy in Hue? From timeless classics like mè xửng, nón bài thơ, and tôm chua to innovative delights like UFO Salt Coffee, Hue offers a range of gifts that capture its cultural and culinary essence. Each souvenir tells a story, carrying the warmth and pride of this ancient capital. Whether you choose a traditional treat or a modern gem like UFO Salt Coffee, you’re bringing home a piece of Hue to cherish and share with loved ones.

18 Jul, 2025 48

Saigon – a city that never sleeps, where the hustle and bustle of life intertwines with poetic pauses over a glass of iced milk coffee. Saigon coffee culture is more than just sipping a drink; it’s a lifestyle, a way for Saigonese to embrace life with openness, generosity, and warmth. From humble sidewalk coffee stalls to upscale cafes, coffee culture weaves itself into every corner of the city, becoming an inseparable part of Saigon’s soul.Saigon Coffee – The City’s HeartbeatCoffee arrived in Vietnam in the 19th century, brought by the French, but it was the people of Saigon who transformed it into a unique cultural icon. Saigon coffee culture knows no boundaries of time or place. At dawn, as the city stirs under a veil of mist, you’ll find glasses of iced milk coffee clinking on tables, accompanied by lively conversations. Late at night, under the glow of streetlights, coffee remains a faithful companion for those soaking in the city’s rhythm.In Saigon, coffee is a connector. The coffee stalls on sidewalks, with their plastic stools and simple setups, are where people from all walks of life gather – to read newspapers, chat, or simply savor a quiet moment amidst the city’s chaos. Iced milk coffee, with its bold bitterness softened by the creamy sweetness of condensed milk, has become a symbol of Saigon culture – unpretentious yet unmistakably distinctive.Unlike Hanoi, where strong black drip coffee reigns, Saigonese prefer the sweet, approachable charm of iced milk coffee. Its flavor mirrors the people here: friendly, warm, and always making things feel a little more comforting. Whether it’s the traditional sock-filtered coffee of the Chinese community or the convenient instant coffee of today, Saigon has a way of making coffee an inclusive experience for everyone.Iced Milk Coffee – The Soul of SaigonNo talk of Saigon coffee culture is complete without iced milk coffee. A glass of dark, robust coffee mixed with rich condensed milk and poured over ice – the sound of ice clinking alone evokes the essence of Saigon. It’s not just a drink; it’s a memory, a habit woven into generations. From street vendors to office workers, everyone finds common ground in a glass of iced milk coffee.What makes iced milk coffee special is its ability to fit seamlessly into Saigon’s “go-anywhere” vibe. Whether you’re at a roadside stall or a sleek air-conditioned cafe, this drink retains its signature taste: bold, sweet, and refreshingly free-spirited. It’s a reminder that no matter how fast-paced life gets, Saigonese always find joy in the simplest pleasures.UFO Coffee’s Instant Milk Coffee – True Saigon FlavorIn today’s fast-moving world, where time is a luxury, instant coffee has become a go-to for those who crave coffee’s taste without the wait. Among these, UFO Coffee’s instant milk coffee is making waves, embodying the heart of Saigon coffee culture.UFO Coffee’s instant milk coffee isn’t just a convenient packet; it’s a celebration of tradition. Carefully crafted, it delivers the authentic iced milk coffee experience: the bold kick of Robusta coffee, the creamy sweetness of condensed milk, and the refreshing chill of a Saigon classic. Just mix a packet with hot water, add ice, and you’ve got a glass of Saigon-style coffee, no matter where you are.What sets UFO Coffee apart is its commitment to capturing the generous, vibrant spirit of Saigon. Each packet of instant coffee carries a story of connection – of bright mornings and quiet nights spent with coffee in hand. Whether you’re a busy professional, a frequent traveler, or simply someone who loves coffee on the go, UFO Coffee ensures you can experience Saigon coffee culture anytime, anywhere.The Diversity of Saigon Coffee CultureSaigon coffee culture extends beyond iced milk coffee or instant coffee. The city is known for its diverse ways of enjoying coffee. From sock-filtered coffee, a nod to the Chinese community, to park-bench coffee where young people gather under shady trees, to modern cafes with Wi-Fi and Instagram-worthy aesthetics, Saigon has a place for every coffee lover.Today, Saigon’s cafes are more than just spots to drink coffee – they’re spaces for work, study, or simply soaking in life. Whether it’s the classic iced milk coffee or the convenient instant milk coffee, Saigonese maintain their free-spirited and enthusiastic approach to coffee. They don’t just drink it; they live it, turning every glass into a story, a memory.UFO Coffee – Taking Saigon’s Flavor FurtherAs Saigon coffee culture continues to evolve, UFO Coffee bridges tradition and modernity. Their instant milk coffee is not only convenient but also carries the city’s signature: bold, sweet, and inspiring. With UFO Coffee, you can carry the taste of Saigon wherever you go – from busy offices to far-off travels.Try brewing a glass of iced milk coffee with UFO Coffee’s instant milk coffee, add ice, stir, and feel the spirit of Saigon in every sip. It’s the boldness of coffee, the sweetness of milk, and the vibrant, generous soul of a city that never stops moving.Saigon coffee culture is a journey, and UFO Coffee is helping take that journey further, to every person, every home. Let your glass of iced milk coffee tell the story of Saigon – a city of freedom, warmth, and simple yet profound moments.

17 Jul, 2025 49

Huế’s royal cuisine is not merely about preparing food; it is an art form embodying the sophistication, intricacy, and prestige of the Nguyễn Dynasty. Each royal meal undergoes seven meticulous preparation steps, from selecting premium ingredients to artful presentation, reflecting utmost respect for the emperors. The people of Huế have a refined palate, cherishing a delicate balance of bitter, sweet, and salty flavors. While royal dishes represent the pinnacle of culinary artistry, Huế’s salt coffee brings this refined essence to the masses in a simpler, more accessible form. This article explores the intricacy of Huế’s royal cuisine, the sophistication of its flavor balance, and how salt coffee captures this heritage, concluding with an introduction to UFO Coffee’s instant salt coffee. The Seven Steps of Preparing a Huế Royal Meal Huế’s royal cuisine is renowned for its meticulous preparation, ensuring every dish is a masterpiece. A royal meal requires seven steps to achieve perfection: Selecting premium ingredients: Only the finest produce is chosen, such as An Cựu rice, Tịnh Tâm lotus seeds, or Khánh Hòa bird’s nests. Even water spinach is grown in perforated bamboo tubes, using only the tender tips that emerge for maximum sweetness. Meticulous preparation: Ingredients are processed with care. For example, fermented shrimp paste is aged for 7-10 days with rice wine and spices, while lotus seeds are strung together to remove their bitter cores, ensuring a nutty, sweet flavor. Multiple seasoning stages: Royal chefs season dishes at least three times—during marination, cooking, and before serving—to achieve a harmonious flavor profile without overpowering the ingredients’ natural taste. Balancing yin-yang and the five elements: Dishes are crafted according to yin-yang philosophy, with spicy, salty flavors for winter and sour, bitter ones for summer, aligning with health and climate. Artistic shaping: Vegetables are carved into intricate shapes like flowers, birds, or phoenixes, ensuring the dish is visually captivating before tasting. Harmonious presentation: A royal meal typically includes 5-10 dishes, arranged for balance in color and form, reflecting elegance and feng shui principles. Safety checks: Before serving the emperor, dishes are tested by court attendants to ensure no toxins are present, demonstrating utmost caution. These steps ensure the meal is not only delicious and nutritious but also visually stunning and aromatic, embodying the Vietnamese saying, “Eat with your eyes and nose before your mouth,” as noted by writer Nguyễn Tuân. Sophistication in Preparation and Huế’s Refined Palate The people of Huế are known for their discerning taste, favoring complex, multi-layered flavors—bitter, sweet, salty, sour, and spicy. In royal cuisine, the balance of these flavors is elevated to an art form. Each dish must be harmonious, with no single flavor dominating. For instance, lotus seed and longan sweet soup combines the nutty lotus seeds, crisp sweetness of longan, and light sugarcane syrup for perfect balance. This sophistication extends beyond preparation to the way Huế locals savor their food. They don’t just eat to satisfy hunger but to experience every layer of flavor, from color and aroma to presentation. Dishes like lotus rice or “eight treasures” (peacock nem, phoenix chả, bird’s nest soup) transform humble ingredients into refined, regal creations through the skillful hands of royal chefs. In preparation, Huế cuisine emphasizes balancing bitter, sweet, and salty notes. The bitterness (or astringency) from ingredients like tea or coffee is tempered by the sweetness of sugar or milk and the saltiness of salt or fish sauce, creating a rich sensory experience. For example, Huế beef noodle soup is seasoned lightly in summer and saltier in winter to suit the season, showcasing the nuanced adjustments in flavor. Huế Salt Coffee – Royal Elegance in a Humble Drink While Huế’s royal cuisine represents the height of culinary sophistication, Huế salt coffee distills this elegance into a drink accessible to all. Originating at a garden café on Nguyễn Lương Bằng Street in Huế, salt coffee was inspired by the romantic tale “Salt Coffee,” about a man who added salt to his coffee to evoke memories of his seaside hometown. Salt coffee combines the bitterness of robusta coffee, the creamy sweetness of condensed milk and whipped cream, and a subtle salty note from refined or pink salt. The standard recipe includes 25g of coffee, 25ml of condensed milk, and 15-20ml of salted cream (200ml whipping cream mixed with 5g salt). The salt, through sodium chloride, neutralizes the bitterness from chlorogenic acids in coffee while enhancing sweetness and subtle acidity, creating a symphony of flavors. Enjoying salt coffee reflects Huế’s refined approach: rather than stirring, one sips slowly to savor the salty cream blending with the bold coffee below. This drink is more than a beverage; it’s a cultural story, echoing the sophistication of royal cuisine in a simple, approachable form. Salt coffee has won over both locals and international visitors, amplified by its viral spread on social media. Foreign tourists describe it as “a surprising sensory delight” or “a perfect blend of salty, sweet, and bitter.” UFO Coffee’s Instant Huế Salt Coffee – Royal Flavor at Home To bring Huế’s iconic flavor to everyone, UFO Coffee has introduced instant Huế salt coffee, capturing the essence of royal cuisine in a convenient package. Made from 100% pure robusta coffee, blended with condensed milk, creamy foam, and refined salt, it delivers the balanced bitter-sweet-salty profile of Huế’s specialty. Preparation is effortless: mix one packet of UFO Coffee’s instant salt coffee with 75ml of hot water (80-100°C), stir, and enjoy a café-quality drink at home. Free from artificial flavors, it’s safe, healthy, and ideal for busy lifestyles or as a cultural gift showcasing Huế’s heritage. Experience the elegance of Huế with UFO Coffee’s instant salt coffee—a taste of royal cuisine in every sip! This article has illuminated the artistry of Huế’s royal cuisine and the charm of salt coffee. Don’t miss the chance to savor this unique drink and discover the refined flavors of Vietnam’s ancient capital!